Commercial CRM Manager

Are you a CRM Marketer full of ideas and passion? This role could be for you.

We’re looking for an experienced CRM Marketer to head up the commercial CRM function within the in-house Marketing team. You’ll be working alongside Creative, Digital, E-commerce, Customer Service and Commercial teams to deliver grow the value of our Sainsbury’s Energy and EON Next customer base. You’ll be accountable for developing CRM strategy against commercial targets, setting and driving the performance of relevant KPIs with your team, managing internal client stakeholders and a team CRM campaign leads.

Here’s a taste of what you’ll be doing

• Developing CRM bottom-up plans in line with commercial targets

• Translating business objectives into relevant KPIs

• CRM strategy development spanning from defining audience targeting, messaging to channel strategy

• Developing a strong rapport with e-commerce and digital teams to optimise conversion through end to end customer journeys

• Holding relationship and performance accountability to business stakeholders

• Proactively leveraging CRM plans to improve brand metrics

• Actively managing performance dashboard across all campaigns, supporting the team in performance reporting and optimisations

• Challenging the CRM campaign team use of CRM tool’s full potential, finding opportunities for automation where relevant

• Holding responsibility for implementing adequate frameworks for quality control

• Accountable for brand guardianship of all CRM communications

• Proactively engaging with customer service to gain customer insights and manage impact of CRM campaigns

• Managing CRM campaign team, supporting individual career progression and handling resourcing of projects

• Nurturing wider CRM team cohesion and cross-pollination opportunities, through strong collaboration with the smart and engagement CRM pillars

• Holding responsibility for proactive prioritisation of initiatives and team workload

• Protecting the CRM campaign team autonomy through relevant team and individual meetings, actively anticipating and helping remove blockers towards a timely delivery of campaigns

• Signing-off briefs and campaign outputs

• Responsible for performance reporting to relevant stakeholders

Are we the perfect match?

We’re looking a CRM Marketer with the following experience and skills;

• Energy industry experience is a bonus

• Experience with a start-up brand and/or sub-brand beneficial

• 1+ years experience directly managing a team

• Ability to develop CRM strategy including campaign, customer journey and comms strategies

• Experience in performance-driven campaigning

• Highly operational, with an ability to handle multiple stakeholders

• Digitally minded with the ability to work with automated marketing software solutions

• Ability to leverage data to maximise campaign performance and strategy

• Experience with changing priorities and fast-paced working environments

• Implementing brand TOV with consistency

• Willingness to challenge and think outside the box

• Ability to work with autonomy

It would be great if you had;

• Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving

• Take initiative and enjoy exploring and expanding your role

• Want to be part of a growth culture – every week will be different

• Have strong organisational skills and hawk-eye attention to detail

Here’s what else you need to know

• Closing date – Tuesday 20th August 2024 (may close earlier due to high applications)

• We’ll have regular team socials and lively team chats

• Competitive salary

• Location – London (Farringdon) with travel to our other sites when required.

• Working environment: Flexible hybrid working – a blend of in the office 2 days a week and home working

• Work life balance – we work Monday-Friday 9AM-5PM to service our customers and make sure they have an unforgettable experience.

• 26 days holiday plus bank holidays each year – this includes a guaranteed day off for your birthday if you want it.

• Generous pension scheme (you contribute 5%, we contribute 6%, increasing to 10% after 2 years)

• Excellent parental leave allowance.

• The chance to choose from our award-winning Flexible Benefits package which includes the option to buy up to 10 days holiday a year.

• We’ve exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career.

• For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider

We’re committed to equal opportunities and actively promote a diverse and inclusive working environment, and fairness for everyone.

We realise the best people bring their energy at different times, so we’re happy to talk flexible working. We offer a range of flexible working options, including full time, part time, job share, remote working and variable start and finishing times.

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