Google Tag Manager Specialist 4 views

Are you a Google Tag Manager (GTM) expert, and enjoy working with best practices and keeping up to date on industry trends? Are you an analytical thinker? Have you worked with cross functional teams to ensure data requirements are met?

If your answer is ‘yes’ to all of these, then this could be the role for you!

We are looking for a Google Tag Manager Specialist and the role reports to the Head of Visualisation & Analytics.

As the Google Tag Manager Specialist you will implement and manage user behaviour tracking across our sites, collaborating with developers for accurate data layer integration, and working with our insights and marketing teams to capture data requirements.

This role will provide a fantastic opportunity to make a significant impact on the business and the data collected will influence decision making across the organisation!

So, who are we? 

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Key Responsibilities 

As the Google Tag Manager Specialist you will troubleshoot, conduct testing to ensure tag accuracy is followed, and assist the Web Analytics Tech Lead in creating SQL queries for reporting.

Importantly, you will monitor tag performance, optimise configurations and maintain documentation for all setups and integrations.

Other responsibilities include:

• Identify opportunities to improve tracking efficiency and optimise tag configurations for site speed
• Stay updated with new Google Tag Manager features, best practices, and industry trends
• Create and manage GTM governance process

The Ideal candidate

You will have experience working with Google Tag Manager 360 and be proficient in using Google Tag Manager’s interface, triggers, variables, versions and tags.

You will have proven experience with Google Tag Manager (GTM) implementation and its ongoing management.

You will demonstrate an analytical mindset, coupled with the ability to troubleshoot and resolve tracking issues. Experience with analytics platforms such as Amplitude or Google Analytics 4 (GA4) for event tracking is beneficial but not essential.

Also if you do have your GTM certification already that’s fantastic! If not, not to worry, because we would love to support you in obtaining this!

Any additional certifications in digital marketing or analytics are also a bonus but required.

We are offering a competitive salary and benefits including;

• Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day – an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave – including maternity, paternity and adoption – and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan – free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support – including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities – you’ll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested please apply early to avoid disappointment.

All your information will be kept confidential according to EEO guidelines.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.